Online businesses are always searching for a way to reach new people and expand their client base. They often focus heavily on digital marketing through ads and SEO (Search Engine Optimization) with their website content. But what else can your business do to drive more traffic? The answer is social media marketing. We’ll give you a brief overview of why social media marketing is important for your business.
What is social media marketing?
Social media marketing is a form of online marketing that utilizes the enormous number of users on a social media platform to achieve business and brand goals and gain new clientele. But there’s more to social media marketing than just creating basic accounts. Here are some important points that you’ll want to hit with your social media marketing:
# Optimize and maintain your profiles and accounts
# Post intriguing content that represents your business or brand
# Engage with users through comments, likes, and shares to spread awareness about your business
# Follow others and build a community around your business
What are the benefits of social media marketing?
You can’t deny the diversity of people that use social media. Because of this, you can utilize the outreach that social media has to drive in new customers. But besides social media’s reach, another plus is that it’s free. You won’t need to pay to create accounts or maintain them. But what are the other benefits?
# Create a brand voice: You can humanize your business and give your brand a unique voice. For example, think of how some large fast-food chains have gotten much attention in the last few years due to comical posts.
# Drive in new traffic: As we mentioned, more people will likely see your online business. Social media platforms often recommend new accounts for others to follow.
# Expand brand awareness: More people are bound to find your brand. You’re also creating a more legitimized online reputation with this.
# Create business relationships with new customers: By engaging with your followers, you can create new relationships between your business and these potential customers.
Social media marketing tips
Now that you know why social media marketing is so important for growing your business, let’s look at some tips you can use to improve your marketing:
# Use smart URLs on your social media profiles. Your business will look more legitimate, and you can track the analytics.
# Post consistently. Don’t post once a year!
# Always reply to comments. You want your followers to feel like you care.
# Use keywords and hashtags in your posts. This can help your posts find more people who are interested in similar topics.